Inside SEO Spring Training

The SEO Conference · April 7–11, 2027 · Chandler, AZ

The SEO conference built by the people doing the work.

No theory. No pay-to-play stages. Four days of SEO, AI search and digital marketing taught by practitioners who run real campaigns — in a room small enough to actually meet them.

8th annual 450 seats only 23 teachers 4 days

Why SEOST

Not another pitch-fest.

Most "SEO conferences" are rows of vendor pitches. SEOST is the one the speakers themselves want to attend.

Tactics, not theory

Every session is a working case study — real accounts, real numbers, plays you can run the Monday after you land.

No pay-to-play stages

Speaking is earned with a proven result, never bought. No mainstage vendor pitches — ever.

Trainers, not presenters

The people on stage actively run the work they teach — you learn the method, then build it in hands-on workshops.

A small room on purpose

Capped at 450. You'll actually meet the person solving your exact problem — and keep in touch after.

Real accounts & numbers

Dashboards open, numbers on the wall. You see what moved, by how much, and why.

SEO + AI search

The fundamentals and what's changing — ranking in Google and in AI answers, from people testing it live.

Who it's for

You'll find your people here.

Hundreds, not thousands — a room of operators who actually do the work. Here's what you walk away with, whoever you are.

Agency owners & founders

Leave with new services you can sell Monday — and a bench of operators who send referrals your way.

Freelancers & consultants

Level up to agency-grade skills, raise your rates with confidence, and meet the partners who keep you booked.

In-house marketers

Bring back the plays that make you the person who actually moved the number this quarter — not just ran the report.

SEO & content leads

See exactly what's ranking right now — technical, local and AI search — from practitioners testing it live on real sites.

Media buyers & PPC

Steal the offer, creative and funnel tweaks that drop CPA and let you scale spend without torching the budget.

Business owners & operators

Finally understand what your marketing should be doing — and stop overpaying agencies for guesswork and reports.

Find your seat →

Registration

Pick your pass.

Three ways in. Seats are limited to 450 and prices step up as they fill.

Business Access

3-Day Conference Pass

$897per attendee

  • 3 days of conference sessions
  • Evening welcome reception
  • Interactive Q&A access
  • Private community access
Get Business Access
Most Popular

Tech Mastermind

Conference + Tech Day

$1,897per attendee

  • Includes the Tech Mastermind day
  • Advanced AI & technical workshops
  • Catered lunches included
  • Everything in Business Access
Get Tech Mastermind
Premium

VIP Access

Full VIP Experience

$2,297per attendee

  • Extra day of masterminds & play
  • Exclusive networking events
  • Premium VIP swag package
  • Includes Tech Mastermind access
Get VIP Access

A Video Replay Pass ($497) is available if you can't attend in person.

If you want an SEO conference where you leave with plays you can actually run — not a tote bag full of vendor flyers — this is the one.
Terry SamuelsTerry SamuelsFounder & Host, SEO Spring Training

Save your seat before they're gone.

The room sells out every year. Lock in today's price — it only goes up as seats fill.

Get your pass →Apr 7–11, 2027 · Chandler, AZ · From $897

Questions

Before you book.

Is this just an SEO conference?

SEO is the heart of it, but you'll also get AI search, paid media, content, CRO and analytics — the full digital marketing stack, taught by practitioners.

Who should come?

Agency owners, freelancers, in-house marketers, and business owners who want tactics they can deploy immediately — not theory.

What's included in a pass?

Business Access covers all three conference days, the welcome reception, Q&A and community access. Tech Mastermind and VIP add the Tech Day, workshops and VIP experiences.

What if I can't travel to Chandler?

Grab the Video Replay Pass ($497) for the official recordings after the event.

Passes from $897SEO Spring Training · Apr 7–11, 2027 · Chandler, AZ
Get Your Pass →